After learning more about WGSN and Franklin Till, this is what I what have gathered
WGSN is a trusted online advisor on style and design trends, backed up with credibility of thousands of professionals from this particular sectors
Who uses WGSN?
Designers
who are looking to save time with comprehensive seasonal research, it is easy, simple and instantly accessible
Merchandizers
who wants to get the right products at the right time in the right location on the racks in their boutiques
Buyers
who are interested in knowing what's in and what's not
Strategists
who wants to know the future consumer, emerge trends, becoming innovators
"FranklinTill Studio is a multidisciplinary design studio bridging research, forecasting and creative direction" - http://www.franklintill.com/
FranklinTill Studio has worked with a wide range of global clients from a diversity of lifestyle industries to bring insight and inspiration to their audience, FranklinTill specializes in trend forecasting and brand strategy, converting lifestyle to valuable packaged information relevant to a large variety of consumers. FranklinTill's information could be retrieved via multiple sources, they offer both printed and online publications, exhibitions, workshops and events.
Images from http://www.franklintill.com/ Exhibition
WGSN and FranklinTill are representations of how impactful and important forecasting and trend recognition are, these information are valuable enough to be build up businesses around it.
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